The Los Angeles Academy of Media & Technology today opened Ask Spark, a live eco-media guide that talks with families, classrooms, and homeowners the way a good teacher would: one clear question, one doable mission, no shame.

Ask Spark was created by Tre “Sykamoe” Williams, the newly placed President of Eco-Media at LAAMT. Since Executive Producer Katie Schultz appointed him in August, Williams has been a major force behind the academy’s recent run of wins — the EFG TV student-streaming partnership, the Big Mission Church collaboration in Mobile, Gulf Coast production work, and the rise of Spark the Eco Cheetah from mascot to working ambassador.

Ask Spark is the next chapter of that work: a public door into Eco-Media Storytelling that a nine-year-old can use after school and a parent can use on a Gulf Coast electric bill.

Spark was never meant to sit on a poster. He was meant to sit with a kid who has a question, and with a household that wants a smaller bill and a cleaner story. Ask Spark is that seat.

A cheetah kids already know

Spark the Eco Cheetah — navy hoodie, leaf on the chest, ears that glow when a mission is on — has been LAAMT’s face of youth eco-media for months. Williams created the character as a storyteller first: hopeful, specific, and allergic to doom. Kids have been taking that personality into lessons and onto the page.

In Kids Academy, explorers earn Spark badges — Discoverer, Storyteller, Academy Scout, Pathway Explorer — by noticing a place, asking why, and telling a short true story. Teachers have run five-minute classroom packs: one question, one quiz, one drawing. The photo rule is simple and kind: places and things, not faces.

The activity book SPARK the Eco Cheetah: My Big Eco Adventure put those hunts in kids’ hands. Ask Spark puts the same voice on a screen they can actually talk to. Early sessions have kids firing off pizza-box recycling, porch-light missions, and “why is the bill so high in August?” — then carrying the answer into a drawing, a walk around the block, or a power-strip bedtime.

That is the point. Spark does not lecture. He sends them out.

What Ask Spark does

Anyone can open spark.losangelesmedia.org and ask in their own words. Twelve live questions a day are free, so the lights stay on for the next kid in line.

Inside the guide:

Ask Spark — a live conversation on recycling, water, fashion you already own, classroom lessons, and whatever honest eco question walks in.

Bill Lab — a ranked plan to cut a home energy bill, starting with free actions. Gulf Coast summers are treated as what they are: cooling season, not a gadget catalog.

Kids Academy — badge tracks that prepare learners for LAAMT. Spark Explorer credentials live here. The title Certified Eco-Media Storyteller is still awarded in LAAMT classrooms — never by a bot.

Plans — Spark Explorer for families, a classroom pack for teachers, and a Home Energy Reset for adults who want a bill they can finish this month. Checkout is on Square. Spark the chat stays free.

Built after a season of building

Williams’ appointment as President of Eco-Media Production formalized work he was already doing: Spark, Mobile film projects with LAAMT, and a pathway that prefers “Eco-Media Storyteller” over a narrower idea of filmmaker. Eco-media, in this house, is films and podcasts and books and classrooms and a cheetah who will tell you the pizza box is only half recyclable.

The recent record is public. LAAMT and EFG TV agreed to stream student eco media. Big Mission Church of Mobile joined the academy around a shared charge — uniting in love for a cleaner world. Spark’s book and on-air stories gave kids a character they could follow. Ask Spark gathers that into one place a family can bookmark.

Tre brings a rare combination of storyteller, builder, and steward. Ask Spark is what that looks like when it ships — a character children already love, doing real teaching, under a president who knows the work from the ground up.

How to begin

Open Ask Spark. Ask one question. Do today’s mission before sundown.

Families who want the printable pathway can enroll in Spark Explorer. Teachers can book a classroom pack. The activity book remains on the LAAMT shop. For the Certified Eco-Media Storyteller title, the classroom is still the door — Spark just gets you ready.

Small actions create BIG change. That line was Spark’s before it was a product. Now it has a URL.